Posted by Brian Weis from GolfConnection.com
In early spring of 2008, while researching new golf products for the year I stumbled onto Tattoo golf. Their apparel was pretty wild and I posted a blog submission on GolfConnection.com.
My quote was “My grandpa is rolling in his grave because gone are the days of izod golf shirts, argyle socks and pastel golf pants.”
This golf apparel company is shaking things up and bringing a little attitude and spunk to the game of golf. Let me paint the picture, Hell’s Angels just joined your foursome.
Initially, I got a good chuckle and thought the company had an interesting niche since I have seen my share of Harley shirt wearing golfers in my beer drinking golf leagues.
Ironically, shortly after posting the blog article about Tattoo Golf, I received an email from Greg Shaw, one of the partners of the company. He agreed to an interview as he wanted to share with the golfing world what his company was all about.
Interview Greg Shaw – Tattoo Golf
Brian Weis – GolfConnection.com: Greg, thanks for taking a moment to chat with me. Can you share with me a brief history of the company and how the idea got started?
Greg Shaw – Tattoo Golf: My partner, Bill Anderson, started the company about 7 years ago because he was fed up with the one-dimensional look of golf apparel and the fact that there was nothing in the market that could truly express his style & personality. He's a 10 handicapper who sports tattoos and would be considered a "non-traditional" golfer because of his looks & clothing.
Brian Weis – GolfConnection.com: And the logo?
Greg Shaw – Tattoo Golf: The skull & crossed clubs became the company's main design and upon seeing it, it leaves no question as to what the company is all about.
Brian Weis – GolfConnection.com: When did you join the company?
Greg Shaw – Tattoo Golf: I joined as a partner 2 years ago and in that time we've retooled the website, added tons of new products, started exhibiting at shows and we're now aggressively expanding our wholesale business.
Brian Weis – GolfConnection.com: Many of your products are unique, what type of golfers are you trying to target? And what has been the reaction to your products?
Greg Shaw – Tattoo Golf: I think our entire line is unique just for the fact that there is nothing else in the market like it. We have the whole aggressive look going with the skull & crossed clubs design but we also have top-quality merchandise so it's not just for looks, it's also extremely functional. Many of our polo shirts feature our Poly-dri fabric which is a very breathable material that wicks moisture away from the body & keeps you cool. All our headgear is from Flexfit who are tops the business.
Our core audience is both men and women between the ages of 20 and 45 who are looking for something different, fun, a bit edgy, and more importantly, something that sets them apart from everybody else.
We have a whole pack of hardcore, diehard fans and to give you an idea of what I mean by this, as of today we have 5, that we know of, customers who have actually tattooed our logo on their bodies!
Brian Weis – GolfConnection.com: Seriously???
Greg Shaw – Tattoo Golf: I am not kidding? You can check out our Shots in the Rough page on our website to see them all.
(Side Note: I did verify it at www.tattoogolf.com/shots-in-the-rough-s/42.htm)
Brian Weis – GolfConnection.com: Now that is brand loyalty!
Greg Shaw – Tattoo Golf: Yes! (Big chuckle) I seriously doubt that anybody's been passionate enough about Ashworth to get a tattoo of their logo!
Brian Weis – GolfConnection.com: Now I am offended, I have one tattooed on my shoulder?
Greg Shaw – Tattoo Golf: Really?
Brian Weis – GolfConnection.com: No! Obviously I am joking. (Pause for some laughs)
Greg Shaw – Tattoo Golf: Well, we do sell temporary tattoos for those who love our brand and want to show off some extra attitude on the course. You can find them in our catalog section of our website at www.tattoogolf.com.
Brian Weis – GolfConnection.com: So what’s new for 2008? Anything coming down the pike you can share?
Greg Shaw – Tattoo Golf: So far in '08 we've introduced our Argyle design in a Poly-dri polo as well as t-shirts. We've also added driver covers, putter covers, golf balls and bags to our accessories line. We're currently working on a new design that will be featured on polos and hats and will be an alternative to our skull design. This will be out for summer of 2008.
Brian Weis – GolfConnection.com: I ordered a hat and shirt and must say I love the quality and the style of the grey argyle polo shirt! Where can our readers find your products?
Greg Shaw – Tattoo Golf: Yes, that shirt is one of our popular ones.
Our catalog can be found online at www.tattoogolf.com. Please let your readers know that when they can come to our website to order, they should enter coupon code j3off10 to receive a 10% discount.
Brian Weis – GolfConnection.com: Greg, thanks for the offer and your time!
Greg Shaw – Tattoo Golf: Anytime, thanks Brian.
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